A toothbrush built from scratch. A global design win. And a thank you we’ll never stop saying.

We’re beyond grateful to share this news:

GentleX our electric toothbrush has officially won the A’ Design Award in the Beauty, Personal Care and Cosmetic Products Design category.

This is more than a design trophy. It’s a moment.

For our team, our early users, and everyone who believed a toothbrush could be reimagined with real purpose.

What is the A’ Design Award?

The A’ Design Award is one of the world’s most respected design competitions.

It celebrates products that are original, functional, and thoughtfully made.

Winning it isn’t easy. Entries are judged by a global jury of professionals, including design experts, academics, and members of the press.

And in a category filled with beauty and personal care brands, standing out means one thing: your product has to matter.

For us, that recognition is everything.

What Makes GentleX Worth It

GentleX wasn’t born in a boardroom.

It started with sketches on paper, 3D-printed samples on our desks, and honest questions like:

Why do electric toothbrushes feel so overcomplicated? Why can’t they be smart and still feel simple?

So we stripped things down and rebuilt from there.

• X-sense Technology: Instead of pressuring your gums, it gently adapts to your motion.
  

• Wall-Mounted Charging: A clean, no-clutter dock that looks as good as it functions.
  

• UV-C Travel Cap: Protects your brush and your mouth wherever you go.
  

• Minimal, Ergonomic Build: Feels good in your hand, and fits beautifully in your bathroom.
  

• 100-day Battery life: Because charging once a season feels a lot more human.
  
  

Every detail had a reason. Every round of feedback shaped what came next.

And every feature we built was tested with one goal: to make brushing feel effortless.

What This Win Means to Us

We didn’t build GentleX to win an award.

We built it to fix something we all felt was broken. But this recognition tells us something we’ve quietly hoped since day one: That care, intention, and simplicity still matter. That people notice when you design with empathy.

We’re deeply thankful to the A’ Design jury.

To every early supporter.

And to everyone who believed brushing your teeth deserves better.

What’s Next?

We’re not done. In fact, this is just the beginning.

The next chapter of GentleX is going live on Kickstarter.

We’re opening it up to the world and your support could help bring it to more hands, homes, and routines.

👉 Pre-book your GentleX here

Let’s build the future of oral care, together.