Beauty That Begins at the Sink We didn’t set out to make the most beautiful toothbrush in India. We set out to fix what felt wrong. Every time we looked at the toothbrushes on the...

The 2025 Oral Care Guide You Didn’t Know You Needed We all grew up hearing the same thing: brush twice a day. Once in the morning. Once before bed. But here’s the catch our lives...

If you’ve ever flipped your toothpaste tube and squinted at the ingredients, only to close it right back up that’s not on you. Toothpaste labels weren’t designed to be friendly. They’re usually crammed with chemical...

Most people treat oral care as a separate task. Brush, rinse, repeat. Done. But your mouth isn’t just where food enters or where selfies happen. It’s a gateway. To your gut. Your brain. Your sense...

We all know the “brush twice a day” rule. But have you ever timed how long you actually brush for? Turns out, most people brush for just 45 seconds. That’s barely half of what dentists...

Can your toothbrush reveal your personality? Turns out, yes at least a little more than you think. Oral care isn’t just hygiene. It’s behavior. And behavior? That’s all psychology. From how often you change your...

The everyday things we do “right”… until we don’t. If you grew up in an Indian household, chances are your first oral care lesson came with a side of salt, neem, or coal powder. And...

You're not alone if you’ve ever needed to check your breath in your palm or pop a mint before a meeting. Bad breath, or halitosis, is one of the most common (and awkward) oral health...